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About Us

We sell a wide range of African and Caribbean products, International Call Cards, skin/hair care products and household goods (retail and wholesale) that will meet your everyday needs.

4Continents started with the Gillingham retail store in December 2004 and shortly after (March 2007) opened the Chatham wholesale and retail store which is fully equipped with 2 large cold rooms and butchery services.

In July 2011, we started the delivery and the online shopping arm of the business. Order before noon (excludes Sunday & Bank holiday) and we’ll make every effort to deliver straight to your doorstep same day free of charge for Medway customers (but at a charge for anywhere else in Kent).

We are here to serve you and that is why our slogan is “making life easier for the Afro-Caribbean communities in Kent, no need to travel to London.